WOF Expo Interview

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Our founder, Mark Kristensen, have had the pleasure to talk the good people from WOF EXPO about FreightTech and various other stuff.


Q1 What are the main disrupters for Digital Freight Forwarders and Online Rate Management Platforms development?

The main disrupters will, from my point of view, be the stakeholders where logistics is not their core business (ex. Amazon, Uber, Ali-baba), and big carriers/airlines that are integrating more of the value chain (ex. Maersk, DHL, CMA-CGM). The digital freight forwarders like FlexPort are not fundamentally challenging the traditional market conditions but pushes the traditional freight forwarders to become more lean and digital. Logistics Marketplaces are also challenging the commercial side of how freight is being booked and who owns the customer. I believe we will see more free IT platforms being offered to the freight payers by the logistics service providers and market places, as the fight over owning the customer will increase significantly.

Freight forwarders' capability to support and monitor the impact of CO2 emission and other sustainable factors will be an essential requirement. To lead Customers' future buying behaviour, online systems must support all the relevant environmental information, statistics etc.

Q2 Tell us about key areas in Logistics/Supply chain where online platforms can improve the most and why?

To succeed with digital collaboration, then process and data standards and quality are crucial. Organizations like DCSA and IATA and other neutral bodies can streamline the dataflow and IT systems for the global logistics domain. I believe this will raise the overall digital maturity of the industry, elevating both usage and features of online platforms to the next level. A common wish we hear is better options to receive and integrate tracking data from the asset owners, as this will enable the whole supply chain to improve the logistics flows.

As the digital maturity level of the freight forwarders increases, also in terms of quoting, then I think we will see the shippers becoming more transport mode agnostic. Many logistics departments are still bound to certain transport modes and are not considering different modes because of the increased complexity and lack of overview of possible options. With modern online platforms that offer calculations for all transport modes in one overview, it will give the shippers the option to switch between different transport modes from month to month depending on the current market conditions and transit time needs.

Q3 What is your opinion about positioning WOF EXPO in the Central and Eastern Europe region?

As a lot of the economic growth and infrastructure development on the European Continent must and will come from Eastern Europe – also considering the Rail and Road options from Asia – then it certainly makes sense to also host fairs in that region.

Q4 What will be the impact of Covid19 for further business development in your company?

There was a temporary shutdown in new projects for some customers, but now again, in Q4, we see a lot of interest in becoming more digital and improving processes.


See the original article here: https://wofexpo.com/2020/12/09/interview-with-mark-kristensen/

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